Design Proposal Cover Letter

A proposal cover page is the first thing that anyone will see of your proposal. It needs to reflect the best of who you are and be recognizable. A good cover page has the following qualities:

  • Looks neat and clean.

  • Components are informative and well organized, but fairly simple.

  • Layout is attractive in a way that reflects the company or project.

  • Text includes your company name, address and logo, the proposal name, its due date, and to whom the proposal is going.

The examples below were designed by water utilities or government bodies connected with the State Department of Water Resources. They all covered applications for grant disbursements for water protection or restoration projects. As you can see, they are very different from each other. Each has its strengths and weaknesses.

The first example, from the City of Upland, is fairly well laid out and carries most of the information needed. It's not very attractive, however, having the black and white Upland logo as the only graphic. It could benefit from moving all the text closer together, so there is more white space around the edges. The logo and 2nd text box could be moved a little closer to the city name, so they form a large group. It also needs a submit date, which I would add at the end of the 2nd text box.

The second example, from Riverside County Flood Control District, uses the county's more colorful logo as their graphic - well placed and enlarged. The tiny text up at the top right is the proposal submit date. The 1st main text box looks a little awkward with the short years line followed by the long grant program line, and then short lines again. I would change this in several minor, but effective ways:

  1. Move the submit date to just below the words "GRANT PROPOSAL" and increase its size. Raise both lines, so they are a separate grouping from the rest. These then become the "title" of the document.
  2. In the next text box, delete the years, and move the longest line to the bottom of that grouping. It then becomes a program of the Department of Water Resources, which it is. Visually, it also makes the text group above the logo look similar (but reversed) to the group below the logo. Together they frame the logo.

The third example, from Reclamation District 2107, has a beautiful photograph of a flooded area, directly related to the project for which they are requesting funding, but the formatting isn't very attractive. It would be much better with the photograph a little smaller and lightly framed, and the text larger, placed a little closer to the photo. The date could stay small. To look balanced, the white space on the top and bottom of the page needs to be bigger than the spaces between text and photo.

Note the things that all three have in common:

  • Text stating what the document is (Proposition 13 funding, grant proposal, grant application)
  • Name of the project they're requesting funding for
  • Name of the agency submitting (themselves)

What they don't have in common, but is desirable:

  • Two have dates
  • Two have logos
  • Only Riverside County lists the agency to whom the grant is being submitted.

The cover letter template pack on this page is for a graphic designer with over six years of experience. The applicant is seeking a position in a marketing agency. The cover letter below has been written based on real graphic design resume samples hosted on our website.

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SEE ALSO > How to Write an Professional Resume

Graphic Design Cover Letter

The cover letters below are based on the graphic designer resume example on the left. Click on the image to get tips on how to write a resume that supports your cover letter.

The applicant below starts off their cover letter by asserting that they can begin contributing to the company right off the bat. They go on to lay out their expertise in relevant skills like CSS, Adobe Creative Suite, and HTML. Additionally, the candidate lists four of their most impressive achievements.

Download the template pack below and choose your favorite style — Park, Elegant, or Classic. Use the samples to help you format your own cover letter.

Click Here to Download Our
Graphic Designer CL Template Pack

[Today’s Date]

[341 Company Address

Company City, State, xxxxx


Dear Mr. /Mrs. /Ms. (Manager’s Name),

I am writing this letter to express my interest in the graphic designer opening as advertised on [Website’s Name].

From day one, I believe that I can begin making valuable contributions to the design team at [Company Name]. I possess a wide range of abilities that combine innovative art and design principles. Furthermore, my expert knowledge of Adobe Creative Suite, HTML, and CSS will allow me to play a crucial role in the implementation of your design initiatives.

The following are highlights of my skills and accomplishments:

  • Lead a team of five designers to develop and implement the graphic, layout, and production communication materials while helping clients cut their costs by an average of 12%.
  • Oversaw the efficient use of production project budgets ranging from $2,000 – $25,000
  • Developed numerous marketing programs (logos, brochures, newsletters, infographics, presentations, and advertisements) that have improved client transactions by an average of 45%
  • Time Management Skills: Manage up to 5 projects or tasks at a given time while under pressure to meet strict weekly deadlines

Enclosed is my resume for your review. I welcome the opportunity to discuss with you personally how my skills and strengths can best serve your company. I appreciate your time and consideration.


[Your Name]

SEE ALSO > Creative, Graphic Design Resume Template Packs

Didn’t find the answer you were looking for? For information on how to write your cover letter from scratch check out this guide that walks you through the steps here.

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